Printed Poster Solution
Due to technological advancement, changes in consumer behaviors and buying habits our publishing team has develop a unique indoor advertising and corporate marketing platform. This advertising medium is the indoor billboard poster. Targeting industry personnel, this indoor billboard is purposely brought to the attention of businesses and trade personnel.
These indoor billboards which are printed industry poster publications are produced in high grade glossy or matt art card to bring out its brilliant and stunning colors. The majority of these posters are printed in A1 size art card with a small percentage in A2 sizes. These beautifully drawn posters are meant to provide related industry information and to draw awareness to its sponsors and advertisers.
In order to fully grasp the usefulness and benefits of advertising and branding on our industry marketing posters, we have made a few comparisons with other form of media. These comparisons are the views and frank opinions of our publisher and are meant only for understanding our indoor billboard poster publications.
The Comparison between Outdoor and Indoor Billboard
“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks” - Leo Burnett
Outdoor Billboard is Powerful! Outdoor Billboard is tremendously Successful! Advertising the company and product messages on an Outdoor Billboard can be extremely Expensive! Typically, an outdoor billboard advertisement can run into tens, or hundreds of thousand dollars per year, often in the millions in prime locations. Yet historically, outdoor billboards are a popular medium for advertisers who want to carry their brand and corporate messages to the masses.
A close cousin to the outdoor, the Indoor Billboard, has most of the similarities and advantages of an outdoor billboard minus its massive cost. One major advantage of the indoor is that it can be selectively mass circulated. The Indoor Billboard if circulated properly reaches not only the masses but if placed correctly, reaches The Targeted Masses.
Both outdoor and indoor billboard enforces view. You seldom miss an outdoor billboard as most are placed in strategic locations to attract as many eye balls as possible. On the other hand, indoor billboard are likely to be more targeted to a certain designated group. Therefore outdoor billboards are highly suitable for business-to-consumer campaigns while indoor billboards are strongly recommended for business-to-business advertising needs.
For example: The beautiful and colorful Silicon Series of Wall Poster Calendars is an influential indoor billboard targeting professionals in the Semiconductor Industry. It is distributed at major semiconductor events to these people, encouraging them to place it in their offices (strategic locations) for perennial exposure.
The Comparison between Indoor Billboard and Advertising on Literary or other Print Publications
In the case of newspapers and magazines, there must be some seeking by the one who is to see and read the advertisement. The radio can be turned off, but not so the billboard…
- U.S. Supreme Court Justice Louis Brandeis, 1932
Indoor Billboards such as poster calendars, if placed correctly, enforce brand and corporate recognitions constantly and permanently. Advertisements in some literary and print publications such as most magazines and trade directories are often lost among other advertisements and many such publications are often archived on the owners’ book shelf collecting dust.
However the advantage of magazine is that it provides space for editorial coverage and placement of product and/or corporate information if this is allowed and published (but sometimes this might come with additional charges). Advertisement in magazine is also suitable for seasonal reason such as a product launch sometime during the year.
Other suitable usage of magazine advertisement includes making a quick announcement to an event or product enhancement or other changes. However magazine ads are less cost effective for branding and corporate identification as it has a short life span, unless advertisers are willing to pay more for regular, constant and continuous coverage.
A trade directory has a few of noted flaws. The majority of directories are only published once in a while such as yearly or half yearly. Therefore current information may not be updated fast enough. Also most people uses these directories to search for contacts to sell to the advertisers their own products and services rather than to buy from them. Imagine advertisers put ads to list products and services to sell but end up with constant invitations to buy from others instead.
Worst of all, most trade directories provides limited information which frustrates the users making them doing other sources of research to find the exact corporate information or contact details. A lot of these directories did not have the incentive to update the corporate and contact information as listings in them is mostly free of charge. An exception is some very good directories, but they are mostly for sale for thousands of dollars making it out of reach to many companies.
Yearbook and Almanac such as the Who’s Who kind of publications are great sources of information and are often prestigious. However, many come with advertisements attached to it and therefore this devalues its editorial independence as well as its exclusive feels. Also most of these yearbook and almanac are for sale only making it less cost effective for any potential advertisers
We suggest a creative way to maximize exposure in literary publications is to place ads in the outside back cover. At least these ads are being view at 50% of the time if it is lying uninterrupted on the desk. For the trade directories or thicker journals, advertising on the book spine may also be a good idea.
The above comments are only a guide and of course some very reputable and responsible publishers do have their own unique and proprietary methods to enhance their publication value to their sponsors and advertisers. Our indoor billboard posters are purposely created for corporate branding and marketing which may slightly deviate from other publishers’ intention.
For example: The Logistics Series of Wall Poster Calendars is printed several times a year to cater for distribution at multiple Logistics & Supply Chain trade events. Changes can be constantly updated throughout the year thereby allowing flexibility for information updates.
How can an Indoor Billboard complement the Promotional Event?
When a man throws a billboard across a view, he is richly rewarded.
- Pat Brow
Indoor Billboard can be used and placed strategically at trade events to add impact. At all trade and promotional events, attendees are always at a lookout for new information. Many will be mingling around trying to meet contacts while others will be staring at various posters or place card around the room. This is often the right time to grasp their attention.
A well placed and beautiful crafted billboard or poster will keep them occupied for some time. This poster could even be a talking point, a conversation tool for them to mingle. If the poster has a Major Theme, the idea will be sold way before the event starts.
Some copies of this nice posters can be given as gifts. People are always looking for gifts at such event. It will be great if this BIG IDEA will be replicated at their offices carrying your corporate message to others.
For Example: Our Series of “Industry Specific” Indoor Wall Poster Calendars are perfect gifts at such events. The posters will be hot-stamped and customized with your corporate information to create maximum impact.
Indoor Billboard coupled with Internet Exposures
It is very likely that many firms spend more on advertising than, for their own best interests, they should." - Michael Schudson
Internet explosion in the recent years has changed the outlook of the communications and media businesses. Suddenly we have a platform to really reach the masses in double quick time. Information is readily available and searches are swift. A good example is YouTube which gets more than a million users within three months of its launch and reaching almost seventy-five millions users in less than two years.
The internet explosion however does come with a cost. Consumers and Businesses now have a very wide choice of information and websites to choose from. “Genuinely” marketing your company website to the potential buyers is not cheap. Through the Internet, competitors and your product information are now more transparent. New marketing ideas need to be developed to constantly keep pace with competitors’ actions. There is not just one but potentially multiple competitors to monitor. How can you balance constant and effective advertising campaigns and yet be able to tailor your plans to counter external threat?
Indoor billboards or outdoor billboards together with Internet Exposures are a strong combination to a cost effective solution. Billboards whether indoor or outdoor should be a long-term fixation providing corporate and product information in corporate marketing campaigns. By providing the company web address prominently on the billboard is a great way to drive tremendous traffic to the company website. Once potential buyers are beginning to use the company’s website as a source of information, invitations and marketing strategy can then be carefully carried out to this targeted group. Billboards with your company’s website address must therefore be a long term objective to constantly remind and to develop new markets.
For Example: The Silicon Series of Wall Poster Calendars’ large and targeted circulation drives huge amount of semiconductor traffic to techposter.com which useful information on all the companies listed will be readily available to web searchers.
What are the Recommended Combinations?