The “Corporate Who’s Who” on techposter.com is web pages consisting of many company’s profiles. These profiles are classified under related business and industrial headings form various different industries. The profiles are arranged in alphabetical order for easy retrieval. Readers can also make use of a search feature to find targeted companies.

The company’s profiles are in essay format which makes it interesting to read. Topics within each profile may include company overview; company type; contact details; corporate history; its key personnel; corporate goals & culture; key financial figures, products & services; targeted markets; agents & distributors; main competitors; trade achievements etc. The topics are listed in a systematic order for easy understanding and reference. Companies put up pages of corporate profiles on this site to build corporate reputation and to allow readers to access their company information.

The Objectives of the Online Corporate Who’s Who Publication

Our objective to publish the online “Corporate Who’s Who” is to promote company’s information and help them develop corporate identity and reputation by making them easy to access ion the internet through multiple languages to serve their targeted markets. This publication does not intend to totally replace the corporate website but rather to complement it by summarizing the corporate details into a recognizable, easy to read and understand format.

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The Problems associated with many Corporate Websites

There is a common belief in trade circles that the majority of corporate websites are hardly accessed by the internet communities. They are rarely promoted and many corporate websites also consist of irrelevant or outdated information. Many corporate websites also lack navigational ease, limited information and are not well written which makes its understanding difficult. Some corporate websites are also monotonous and not so user friendly. There are generally more than a dozen major problems associated with these corporate websites.

1.      Lack of Promotion: Many companies put up their websites without knowing how to promote them. These companies especially the small and medium enterprises also lack the knowledge and resources to advertise and promote their website to targeted groups. Some good advertising channels on search engines as well as on industry sites such as association and trade group websites can be quite costly and may therefore beyond their financial reach.

2.      Lack the ability to do visitor tracking and handling request: The majority of corporate websites are static without the ability to collate important visitors’ information and unable to automatically fulfill request for quotes or brochures. In most cases requests are delayed and being responded later through email or telephone. Therefore in some cases company may miss out on potential buyers due to lack of quick or immediate service.

3.      Too little relevant information: Lack of content is very common in many corporate websites. This is often due to the lack of motivation or time to administrate their websites. Some company feel the needs to follow the popular trend of owning a website but lack the knowledge or web direction.  Some web administrators and corporate officers may lack experience or may not have the time to fully fill up their website with relevant and important corporate contents. Yet others stress too much on the aesthetic look of the website without putting emphasis on important information.

4.      Outdated information: This is often due to the lack of time and inspiration to update the latest information. In many cases, company ignored changes due to resignation of the person who takes care of the web administration or web developer who have gone out of business. In many cases, corporate information is many months or years behind or are totally outdated. How many times have we come across a corporate website selling a product that is no longer existing in production or obsolete?

5.      Company worries that visitor may not want to navigate through the whole website: Many web administrators generally like to put a lot of details inside a few pages in their corporate websites to hopefully attract readers’ attention without having the visitors to click on too many web buttons By squeezing a bunch of important information inside a few places, especially in unrelated topic headings may not only confuse the readers but will also shows the lack of corporate professionalism and image.

6.      Wrong sub header: There are also many corporate web administrators who are not really sure of what kind of information to put on their corporate websites. Most of the time key important information is placed in ambiguous header which may not get the readers’ attention.

7.      Uncoordinated web pages: A good corporate website is one that is able to provide coordinated information to make it easy for the readers to understand more about the company. Navigational buttons leading to sub pages must be placed strategically and systematically to help the flow of corporate information. However many websites does not follow this norms.

8.      Too much emphasis on product & services information but neglect on other important details: A lot of company website stresses mainly on details related to their product and services but lack enough information on corporate objective, history, background, track records, service quality, testimonials or contact information. These are equally important information for buyers to decide.

9.      One language restriction: Language flexibility is very important for a company to do business internationally. Almost all corporate websites are in the language of their homeland and that may greatly restrict their promotion to potential markets. For example many Japanese and Korean websites are in their native tongue and it may be impossible for English or other language speakers to understand these websites. Conversely, some German companies may want to penetrate the Chinese market and they should have an additional language in their website in Chinese, and not merely in English or in many cases only in German language. However to maintain company website in two or more languages can be tiresome and cost intensive.

10.   Difficult to remember some corporate domain names: Some corporate domain names are very long and others may play along the line of sounding which is quite difficult to remember. For example some like to use the word biz which means business or “brandz” with a “z” behind. Another difficulty is there are many secondary domains and country domains such as .net, .info, .eu, .cn etc. Therefore this makes it quite troublesome for potential buyers to reach the actual supplier.

11.   Long downloading time: There is a popular trend among many corporate websites to excessively use “flash” technology and this seriously slow down the downloading time especially in places where internet speed are slow. Many websites also like to use these flash features and music in their introduction pages which serve little or no purpose. Some company website also contains to many excessive high resolution images which also prevent fast download. However these technology and graphics may be necessary for some business. An example is a publishing company or a tourism related websites.

12.   Difficult to navigate some corporate website: Some corporate websites is so difficult to navigate that the reader may just give up and go to another supplier website. The lack of good planning for a site map often caused this problem. Sometimes there are too many pop up windows. Many readers are lost somewhere inside and may have difficulty going back to a page that there may want to read some more.

13.   Too time consuming to navigate and understand the company website: To fully understand a company structure and product offering using their corporate website as a resource can be quite tiring. On an average it takes at least half an hour or more to navigate and read through the information on a typical company website. Imagine trying to research on ten potential suppliers. It will probably take five to six hours of research.

14.   Difficult to print or email the information on the corporate website: Imagine trying to print pages of information from corporate website. Many websites are not that printer friendly by not providing printable version of their web pages. Furthermore they are certainly quite impossible to email or send certain pages to oneself or to a colleague.

15.   Smaller companies may not have the resources to own and maintain a website: Some individual traders or smaller companies may find it a hassle or too time consuming to operate a website. In some less advance places, corporate website is yet to be popular due to non existence of internet service provider or the lack of good web designers and administrators. Although nowadays there are plenty of web design and placement services on the internet; these companies may lack the awareness to find them.

With many disadvantages described above, why does company still need a corporate website and why corporate websites are getting more popular today? It is because a website is required to act as a front for communications and to allow the general public to understand more about the company. However a good corporate website must be dynamic, with enough of well placed, relevant and important information without aesthetic hindrance. Today most corporate websites does not fit these stated criteria. That is where our Corporate Who’s Who company profile depository comes in. Please read on and you’ll find how listing of corporate profile on techposter.com can help in your corporate marketing campaigns.

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Corporate Who’s Who Solutions for Companies

The following are the objectives and strengths of the Corporate Who’s Who depository:

(A)     Membership to access company profile is free of charge: The company profiles are provided free to all interested buyers and readers. All they need is to register a simple form to be our member to access these profiles. They can also access, archive, print and email unlimited number of company profiles 24 hours a day throughout the whole year.

(B)     Able to reach a wider target audience: The Corporate Who’s Who is promoted widely throughout many industries to reach a wide spectrum of target audiences. Participants instead of depending on their individual corporate website for visitors can rely on us to market techposter.com to every potential related group to access our database of company profiles.

(C)    All company profile are promoted constantly to people within their same industry: A huge amount of web traffic derived from our indoor billboard will be promoted and directed to the company profile section. With our huge databases collected during trade shows and other avenues, we are able to email relevant profiles to related industry personnel constantly throughout the year.

(D)    Participation is cost effective: The cost of participating in the Corporate Who’s Who is very reasonable compared to other website advertising considering the ease of use, benefits and the amount of potential traffic to target audiences.

(E)     Easily Renewable: Participation is for half a year and companies can renew their subscriptions anytime. To help prevent lapse, renewal is automatic unless notice is given before hand to cancel the profile. In this way all participants can be assured that their company profiles will be up on the web portal continuously.

(F)     To allow company to show only relevant and important information and pictures: The company profile section in our Corporate Who’ Who publication allows company to publicize  up to date information such as their corporate background, objective, mission statement, management, what they do or sell, etc. Information included is all optional which are included according to their needs. However all companies are advice to feature information according to our pre designed headers of topic so that readers will find this standardized format easy to comprehend.

(G)    Save time plus it is easy to read and understand: The company profile is easy to read because information is classified by topic headers. Therefore it is easy to find due to the fact that the order of topic headers are the same for all company profiles. It is also easy to understand as these are non technical general information.

(H)    Able to browse information and do comparison easily through standard headers: Potential buyers can make corporate comparisons easily by reading only the sections of the profiles that may interest them. For example potential buyers may want to know the corporate service policies between various companies to make buying decisions. Therefore they will only need to spend more time on reading the service policy section on the companies that interest them.  

(I)       Company profiles are classified by business categories as well as by alphabetical order for easy search by potential buyers: All company profiles are categorized by business and industry sections. Industries such as aerospace; automotive; automation & machinery; chemical, oil & gas; electronics, photonics & semiconductor; food & beverage; logistics & supply chain and trading etc. They are also classified in alphabetical order. This makes finding the right company profile easy.

(J)     Easy to find profile through keyword search: Potential buyers can use keyword search to find relevant company profile that fit their criteria. They can also search for words relating to company name or product & service information.

(K)     Need to remember only one domain address: Professionals and executives need to only remember one domain name, techposter.com to access thousands of companies in many various industries. There is no need to remember individual company web address in case they return to find more information.

(L)     Accessible through our secondary domain address: The company profile pages can also be found on www.corporatewho’swho.com which will be co-promoted also on our business partners and alliances (such as trade associations) websites.

(M)    Information is easy to retrieve by book marking: Our member can return to visit previous and last accessed information on a particular company profile by going to their previously book marked area.

(N)    Frequently accessed companies can be stored as favorites: Members can store frequently visited profiles in their favorite folder for future easy retrieval.

(O)    Important information can be copied to a clip board section: When a member come across some important information which may be useful for their company, he may easily copy that section into a clipboard and store for future reference or he can also email this information to his superior, subordinates or colleagues.

(P)     All company profiles are printer friendly and easy to email: All the company profiles on the Corporate Who’s who are easily printable and also has a link known as “Tell a Colleague” so that it can be email to another party.

(Q)    Multiple Languages: We can provide a platform for companies to upload their profile in multiple languages. However we do charge a fee for language translation as well as a nominal fee for per additional language upload.

(R)    Every company profile is easy to upload and fast to update constantly: Participating companies can upload their company profile easily with our standard template and layout. They may also choose their own layout which may cost a fraction more. They can also update their profile easily throughout the year if they have new information or can change their look and feel on their profile.

(S)     Quick downloading time: The Corporate Who’s who is within our web portal, techposter.com which is hosted in Singapore and mirrored in the USA to take advantage of both countries advanced internet speed and broadband access. Also the corporate who’s who site will have minimum or no “flash” component and the images in the profile are clear but within a size suitable for easy download.

(T)     Easy tracking of readers and able to provide fast response: Our systems are able to track readers on all the company profiles and relate this information to back to our corporate participants.

(U)    Product & services topic header can be linked to product showcase section: If a particular company also takes part in our product showroom, their product page will be linked to the products/services header on their company profile page and vive versa.

(V)     Save on web hosting fees: For some smaller companies or even individual traders, the company profile participation allows them to save on a website hosting. All they need is to maintain an email hosting for their company email. If anyone wants to find out more about them through the internet, they can provide the link page on techposter.com which contains their corporate information. An example of the link could be http://www.techposter.com/corporatewhoswho/companyname.

(W)   Do not need to have knowledge in web technology: The company profile can be easily maintained through our pre-programmed templates and therefore company administrator needs very little or no knowledge in web technology. At present we may design and layout the page for some customers.

(X)     Do not need to employ a web administrator: There is no need to employ or sub contract to a web administrator as our system are easy to understand and use by company administrator or business owners themselves.

(Y)     Comprehensive services such as profile writing and language translation: For a fee, we can also provide writing and editing the company profile as well as translation to major world languages.

(Z)     Prizes for best readable company profile contest: To encourage interesting and informative company profile submission, we will periodically organize polling from readers to choose the best company profiles. Winner will get very attractive prizes as well as recognition plaque posted on their profile pages to reward and recognized their effort.

Disclaimer: Please note that the above mentioned is the opinions of our publisher and is meant only for readers to understand our publication’s concept. For some of the services and features stated above, we may not roll them out at the same time or we may not activate a particular feature altogether. We may also add additional features to make our publication more efficient and effective and such decisions are subject to our discretions only. Please check with us should you be unsure of any particular privilege or feature at the point of participations.

We are confident that the online “Corporate Who’s who” publication will set new standards for quick and concise corporate information search. This form of time saving and comprehensive company details retrieval methods shall be a benchmark for the industry professionals and executives We encourage companies who are keen to promote their corporate identity and sell their products & services to use our online corporate who’s who to generate enquiries for their business For more information please visit the Corporate Who’s Who pages or contact us for more details..

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10 Tips for writing a good Corporate Profile

1.      Delegate the writing and maintenance of your corporate profile to one person.

2.      Make the writing in simple plain language.

3.      State clearly your company business, mission statement and objectives.

4.      Make your information concise and current.

5.      Make sure all numbers and facts are the latest.

6.      Show only graphic and pictures that has your particular corporate meaning and not merely for its beauty.

7.      If possible, try to provide as much relevant and positive information.

8.      Highlight only details that show your company or products greatest strength.

9.      Point out your current and future market clearly.

10.   Do not tell lies or plagiarize from other company profile.