A General Overview

The Corporate Poster Map is another one of our publishing team unique creation. Our publishing unit is credited for creating specialized one of its kind products that penetrate deeply into industry usage. The “Industry Specific” indoor billboard poster and the E-poster publications are some of their innovative inventions.

What is a Corporate Poster Map? A simple explanation would be its comparisons with a typical tourist travel map. What is a tourist map? What information can you find in a tourist map? What businesses advertise on the Tourist map? Where can you find a tourist map? I am sure the majority can answer these questions as traveling is now a very common activity. Whether for business, medical reason or for pleasure, most travelers would have own a copy of tourist map during their travel. In many cases the tourist will also keep the map as a souvenir as it represents their presence to a certain place. 

A tourist map is a very useful and highly sought after item by any tourist. The first thing someone arrives at a new city is to find the locality map. However in most tourist maps you could only find general information such as places of attraction, hotels, restaurants, entertainment outlets, banks, embassies, transport details etc. For a corporate executive who is away for business or attending trade events, some industry information related to his trade would be most beneficial.

Imagine a corporate executive from the semiconductor industry first arrive in Silicon Valley. The tourist information he gets from the regular tourist map is useful to him. However he would really appreciate the map a lot more if it includes some semiconductor business information such as industry data; trade bodies & association listings; contacts of semiconductor related manufacturers and suppliers etc. It will be of greater souvenir value if it includes a map with location drawings of semiconductor companies within the Silicon Valley area.

A corporate poster map is a special tourist map created for the corporate tourist who comes to town to attend a particular trade event or to do business. Besides regular tourist information, it also includes the trade and contact details of the targeted industry. A replica of one of our indoor billboard poster drawing related to that geographical region will be replicated on the map section. For example, the Silicon Taiwan corporate poster map will have a map drawing similar to our Silicon Taiwan billboard poster and the Silicon Japan corporate poster map will have a replica of our Silicon Japan poster drawing as the main attraction.

Besides tourist and trade information, the corporate poster map will also include useful details such as measurements and conversion tables; some trade glossary and a calendar planner to plan event schedules and mark appointments etc. Printed in high grade glossy paper with colorful and beautifully drawn images to attract the user attention the corporate poster map will be a highly useful guide for the corporate tourist. With such helpful information and an attractive graphics the corporate poster map can be a long lasting souvenir art piece for the owner, thereby enhancing its reputation as a publication with a long life span.

Unlike a tourist map, our corporate poster map is created to target a major business functions or trade events such as conference and exhibition. These maps are given out freely at these trade gatherings to targeted audiences. We encourage related industry businesses to advertise in or sponsor the corporate poster map to generate awareness to these trade visitors. One other main reason for the production of the corporate poster map is that some trade personnel prefer a folded copy of our indoor billboard poster. Therefore to cater to this group, we produce the corporate poster map (which is folded like a tourist map) containing the similar poster drawing.

[ TOP ]  

Technical Overview

The Corporate Poster Map (CPM) is an A1 size two-sided foldable graphic map featuring information on a targeted industry in a regional geographical location or trade market. It is folded from an A1 size poster into a DL size (estimated, 21cm X 10cm) pamphlet similar to a tourist map. The paper quality is often made of glossy 100gsm to 128gsm art paper.

The CPM is published based on different industry and market. For example if the particular map is produce for Singapore semiconductor industry, it is called the Singapore Silicon CPM; for Japan, it is called Japan Silicon CPM; and if it is for Taiwan then it is called Taiwan Silicon CPM etc. The Singapore Silicon CPM would have a full view of the current Silicon Island poster picture inside; Japan Silicon CPM a current Silicon Japan poster picture; while Taiwan Silicon CPM would also have a current Silicon Taiwan poster image inside the map and so on.

Conversely, if the CPM is for the logistics industry, the map will contain that region indoor billboard picture inside and called that “region” logistics CPM. An example is the Singapore Logistics CPM which will include a replica picture of Logistics Singapore poster. The same principles are also followed in the other industries.

The concept of the CPM results from a combination of the regular indoor billboard posters and a typical tourist’s map. These maps are not created for the regular tourists but rather for a specific industry corporate tourist.” You can consider this as a tourist map filled with majority of current and useful information relating to that specific trade and industry.

[ TOP ]  

The Corporate Poster Map Advantage

Why the Corporate Poster Map?

Industrial corporate tourism is largely a fragmented and untapped market. Most national tourism development bodies do not provide segmented information for each specific group of trade individuals. Therefore corporate tourists are quite unprepared and are unable to maximize their business trip potential due to lack of quality information regarding their industry of the country they visit.

Many corporate tourism projects are geared towards organizing international seminars, conferences and exhibitions. However in each of these seminars, conferences and exhibitions, the information provided (such as in the show guides and pamphlets) are mostly about these events, and very little information on the overall specific industry in that country. Although businessmen and corporate executives attend these events for a specific topic, a helpful guidebook can go a long way to close the information gap and to further promote business opportunities and activities. The Corporate Poster Map is produced to bridge this information gap.

The CPM was first introduced in 1999. The Silicon Corporate Poster Maps for semiconductor professionals is the world first and only corporate tourism map targeting a specific industry. Over the years we had regularly developed the CPM for various regions and industry. The demand for our CPM has greatly proven that the CPM is a reliable and stable concept well accepted by the industry personnel.

What does the Industry Executives like about the CPM?

The CPM is a handy booklet; light and easy to carry abound with a lot of relevant and interesting trade information. The main crowd puller in the CPM is the trademark indoor billboard picture relating to the particular industry the CPM is targeting. For those who prefer a foldable copy of our “Industry Specific” indoor billboard poster, rather than the regular A1 size poster, the CPM is their best choice.

The CPM is colorful much like a tourist map. The information inside are well classified and easy to find and read. At a quick glance one can find useful and interesting information regarding their industry in that region. To some it represent a souvenir and remembrance for having been to a certain region and being part of a specific industry. For others it may be a gift for colleagues, friends or associates who may need this helpful information for future travel.

What is the information inside each CPM?

Inside each CPM there are some regular tourist’s type details such as transportation, dining and entertainment guides; places of interest, and key governmental, consular and trade body’s information. Besides tourist information, the CPM main body is the featuring of that CPM targeted industry information, facts and figures. Details include some relevant trade figures, facts and economic information.

The CPM spearheaded by the indoor billboard poster replica picture within provides a quick and general understanding of key players in that region and industry. It also has a comprehensive listing and contact details of companies involve in that industry. In every CPM there are panels consisting of a quarterly planner for users to plan their events and company trips.

Other information includes the specific industry measurement and conversion guides. Some CPM editions also list a register of the industry jargon. The CPM also carries advertisers and sponsors messages. These advertisers and sponsors are mostly from the relevant industry

How is the CPM being circulated?

The CPM is mostly distributed free at related trade seminars, conferences and exhibitions. These events attract individuals from the same trade and therefore it is the best channel for distribution.

We also often work closely with event organizers to customize the CPM for a specific show. However this customization does not compromise on the relevant trade and industry information inside the CPM. The organizer will mostly get a space on the cover to put their event mast-head so that collector can distinguish the source of that CPM. In addition, the organizer will also obtain some coverage for themselves and their event through this CPM

Some CPM is also distributed by government agencies, embassies, trade bodies and business associations. They are given out through their official premises both locally and overseas. Because the CPM is light and handy, it is also being mailed out upon request. In fact in some instances, trades how organizers also mail the CPM out a few weeks before the actual show to help participants and visitors plan their trip in advance. The CPM is often requested by large companies who want to circulate this booklet to their people involving in the relevant industry.

How does the Sponsors and Advertisers Benefit from the CPM?

Similar to a regular tourist map, the CPM has a large but well targeted circulation. Unlike a tourist map which reaches potentially to every tourists of every sex, age and occupation, the CPM only target the “specific” corporate tourist in the related industry. Sponsors and advertisers benefit from this well segmented target audience which provides ultimate reach to potential buyers immediately.

The CPM has a strong intrinsic value relating to the user’s trade and so the retention level is stronger and its user-span longer than a typical magazine or trade newspaper. The CPM also contains the relevant region and trade indoor billboard poster replica which is a very popular item for many executives in the industry. Because of this billboard duplicate, the CPM attracts many repeated views and has a very high pass on rate.

Inside the CPM, there are some boxes large enough for advertisers to promote their product and services. Most of these boxes are specially created to surround the indoor billboard poster replica to provide maximum impact. With sufficient essential information and limited advertisement for exclusivity, each advertiser’s boxes are prominently placed to deliver their trade messages.

Unlike the cluttered advertisements in a normal directories and guides, the CPM exclusiveness provides coverage beneficial to the advertisers’ needs. For a large targeted coverage and with reasonable advertising price, the CPM provides the ultimate cost effectiveness for corporate branding and promotion.

What is an Exclusive Designated Sponsorship CPM?

Special sponsorship program in the CPM is available for company wanting a single corporate exclusiveness. Company which adopts this sponsorship is called an “Exclusive Designated Sponsor”. Exclusive designated sponsor is charged a project pricing instead of a fix advertising rate. The followings are the conditions and benefits of becoming an exclusive designated sponsor.

1. The exclusive designated sponsor must first advertise in the main indoor billboard poster publication relevant to that particular CPM.

2. The CPM retains the trademark indoor billboard poster replica which is the main draw of the CPM. Since the exclusive designated sponsor is already an advertiser, its corporate logo will be on that poster replica. 

3.  There is a minimum print circulation for the particular CPM.

4.  The actual number of copies is determined by the sponsors, but they pay a base price for the minimum print plus an add-on price for additional copies.

5.  One of the two cover pages will be graphically customize to shows the exclusive designated sponsor prominently.

6. The CPM shall retain the basic corporate tourist and industry information. However, the sponsor may request a slight change in this information, subject to our approval. This is to retain the original flavor of the CPM which is a well received publication among the industry professionals.

7. The advertisements pages and boxes previously occupied by other advertisers in a normal CPM will be given to the exclusive designated sponsor to post their products, services or messages. The sponsor can also designate some of these pages to put in more relevant, useful and unbiased trade information.

8. Besides distributing at our regular group of related tradeshows and other relevant channels, the sponsor can also request a certain quantity for their own distribution.