Company Profile and Direction

“The best way to predict the future is to create it”

                                                       ~Peter F. Drucker

Paddlestone Pte Ltd is a media communications and reputation marketing company specializing in advertising, publishing, branding and providing corporate identity solutions. We plan, develop and customize innovating platforms for companies operating in global major industries. Our core business involves publishing and the development of the proprietary indoor billboard poster concept. We term this conceptualized product the “Industry Specific” Indoor Billboard.

The Meaning of our Company Name

“Paddle” refers to “effort and energy” while “Stone” refers to “foundation.” Taking a note from the landscaping business the word “paddlestone” represent slabs of stones that are laid in the garden as “stepping stone”. We emphasize our name “paddlestone” as “A stepping stone to success through vigorous group endeavors.”

Our Four Corporate Pillars

“Commitment”, “Integrity”, “Discipline” and “Service”. We will always upkeep our Commitment to develop the best product, and to deliver what we Promise. We respect the Integrity and Confidentiality of our customer, partner and competitor with strict Discipline. We would not settle for the delivery of less than First Class Service to our customer.

Our Mission Statement

“We innovate and strive to achieve perfection to serve industries and companies in their quest for fame and recognition.”

Our Company’s Slogan

“Branding the world”

Our Corporate Objective

“Every Assignment is a Challenge to our Professionalism and Creativity. Total Customer Satisfaction is our Declared Objective.” Our goal is to build a comprehensive network with market neutrality to establish a large customer base.

Our Business

Paddlestone Pte Ltd is an integrated media company specializing in corporate branding and reputation marketing. Our business activities involve the function of building corporate reputation and brand awareness for our clients through some of our unique and proprietary advertising media. We developed products such as indoor billboard poster and trade literature to serve these purposes. Our company main products include the “Industry Specific” Indoor Poster series, The Corporate Poster Map, The Corporate Who’s Who, Technology Digest Magazine and the Internet Web Portal www.techposter.com .

Initially we started off producing “prestige poster” for ISO certified companies in Singapore. We also published a quarterly Electronics and Semiconductor trade magazine entitled Technology Digest. We provide these advertising platforms for our clients to bridge the gap in their quest for wide spread popularity. Our media helps to bolster their corporate reputation which will lead to more business and profits for them. Today our core business is in the publishing of various trade and industry indoor poster calendars. We called such poster the “Industry Specific” indoor billboards.

Another of our main product is the Technology Digest trade magazine for the Electronics and Semiconductor industry. Technology Digest is basically a business magazine targeting key executives, professionals and business leaders to let them keep pace with the recent market development and to help them make major buying decision. The magazine is published quarterly and distributed at electronics and semiconductor trade shows. Other than Technology Digest, our core business also involves the publishing of trade show news daily and consumer magazine The Moving Planner.

Besides the print media, we also owned, published and operate a B to B web portal techposter.com to consolidate our products, business services and customers information. This portal provides the industries and its markets with timely press releases, product news, as well as e-commerce opportunities, branding solutions and other relevant services. Our web portal will also provide users the opportunity to access industry information; perform corporate and product research; transact business and post and obtain job information.

One major component on our web portal is a comprehensive collection of various companies’ profile. These corporate profiles are further classified by region and industry. Corporate profiles are useful as it saves executive the time to understand a company better. It is easier to read a corporate profile than to navigate a complete company website. Furthermore company can easily customize and update their profile frequently.

To attract constant traffic to our web portal we advertised our web address prominently on all our indoor billboard posters as well as in other publications. From the large worldwide specialized circulation of our posters, we are able to make our web address well known to the general market and industry. We also work with our partners and strategic alliances to aggressively promote our website to certain segment of the market.

Another of our key publication is the “Industry Specific” indoor billboard poster series. This indoor billboard poster is a publication developed by our founders in 1994. Since then, it has grown from strength to strength to become a leading form of advertising medium for corporate branding and reputation marketing. Our form of indoor billboard concept is unique and we remain the market leader in this form of advertising.

These indoor billboards are “large circulation” wall posters covering specific industries such as the automotive, oil & gas, logistics, biotech, aerospace, infocomm, electronics and semiconductor industries etc. The poster is published yearly and it consists of current trade and corporate information regarding a certain industry and a particular market. The indoor billboard poster also contains logo identity advertisement from sponsors which funds collected are used for the production and distribution of these posters worldwide.

The indoor billboard poster consists of information for a certain industry and specific region. Companies can pay us to advertise and showcase their logos or brands on this poster. As it is often used as a wall calendar by the industry personnel, these posters had a life span of at least one year. These posters are mostly given free to specific industry people during relevant trade show. They are also often presented as annual corporate gift to customers and their prospects by the sponsors and advertisers.

Our web version of the posters is the Digital posters as well as the E-Posters. The digital posters are the replica of our actual poster displayed on the internet. Our clients listed on our actual printed poster will have their corporate logos in our digital posters hyperlinked to their respective websites. The e-poster is a marketing solution platform for companies who want to take advantage of our unique poster concept and its large targeted circulations. 

An extension to our indoor billboard poster is the Corporate Poster Map. This is another of our proprietary creation and one of our core printed publication. The Corporate Poster Map is quite similar to a typical tourist map except it is targeted to business travelers, trade show visitors and business users. Basically it is a folded version of our indoor billboard poster but with more in-depth information about the industry, targeted market and corporate information.

Our Key Assets

Our people are our most valuable assets. We operate like a close-knit family but encourage professionalism. Honesty, reliability and discipline are our greatest virtues. Our people are carefully chosen and come from various background and discipline. We are fully committed and we strive to succeed and serve in various scenarios and under different conditions.

We constantly upgrade our skills and knowledge so that we can be steps a head of our competitors and the market. Worldwide, qualified and suitable new media agents are often sought and included in our sales division. Our employees are also our friends and family. We encourage cohesiveness, try to make working fun and recognize achievements with personal gratitude, rewards and stock ownership.

Our management team comprises of industry veterans as well as young and energetic individuals who believes in working in a challenging market environment. Providing inspirations and encouraging corporate loyalty our managers lead by example. Besides our management personnel we are also supported by a team of capable external advisors who advise us on key issues such as legal, financial and technology. A panel of industry experts who sits on our Industry Advisory Panels also helps us with industrial advice and opinions.

Our Corporate Principles

Our Approach

Our business strategy is simple and straightforward. We seek to build an unbreakable supply chain starting from our concept and ideal utilizing our partner and supplier to achieve our customer’s objective. Our strategize business motto is “Indulge in customer satisfaction, educate and honor our supplier and respect every competitor”. Our customer satisfaction is our goal. Our supplier is a mean to achieve this goal and our competitor is our self monitor for constant improvement and growth.  

Our Standard

We make sure that our Quality Standard is upholding at the highest level to maintain consistent and reliable product superiority. Our production system are constantly being reviewed and renewed at regular interval to keep pace with technological advancement. Our sales personnel are coached in the finest and the latest sales and customer service delivery methods while we teach our support employees to handle request, enquiry and demand with careful judgment, tact and friendliness.

Our Customer

Our customer is our pay master and our friend. Over the years we have develop almost one thousand of these important relationships. We seek to renew these business relationships regularly and try to cultivate new cooperation. We understand each liaison is unique and we search and expand every drop of energy to facilitate and maintain these connections.

We treat every customer big and small alike with fairness and with equal commitment. Our customers’ feedback are sought for and carefully studied to use as yardstick to improve on our product and service quality. With this improvement, we reward our customer with even better products and services.

Our frontline executives are trained to understand each and every customer’s demand. We take all requests seriously and are able to distinguish between demands of acceptable limits and unreasonable contention. In terms of unreasonable insistence we would not turn down our customers flatly; but we would rather try to understand their demand more clearly and together with our customer try to work out a common resolution.

Our Partner

We constantly search and look for reliable and strong potential global alliances that will enhance our business to benefit our customers and the industry in general. We work with and also sometimes partner with government bodies, trade organizations, associations, trade show organizers, technology partners, and industry partners to provide synergy to present a complete solution for our customers.

Our Supplier

Our supplier is very important to us. In dealing with them we invoke a very similar approach like we handle our customer. Along the course of working with many suppliers over the years, we encountered many successes as well as difficulties. To build strong trust and a long lasting supplier’s connection, we find ways to understand our supplier. When our supplier is at fault we do not reproach them. We point out their mistake; state our perception and work to educate them to improve the system, so as to benefit us mutually.

The notion is when we work with a particular supplier; we are prepared for a long lasting respectful relationship. Often there is no point in hunting for new supplier and facing the unexpected. Searching for supplier is equally energy sapping and as costly as finding new customer. Every company seeks a stable and sustainable supply line. Stable relations with customer, supplier and competitor mean good business.

Our Challenge

As it is common with many other businesses, we face multiple challenges from all fronts. We take challenges graciously and confront them with careful planning and meaningful strides. Every possible measure is taken to protect our intellectual properties and copyrights. We are very careful to prevent our self from inadvertently infringe upon the copyrights of others also.

Our operation will be fine tune to meet the future demand for different segment of the market. Better trained technician will form the core of our production team. Technological improvement had, and will continue to reduce our cost of operation. However other events such as oil prices and terrorists threats has, and will increased our logistics costs which occupies a big proportion of our expenditures, due to global circulations and distributions of our products.

Our goal is to reach the pinnacle of our trade. To achieve this, we need to innovate continuously. In the coming years, we will continue to streamline and constantly roll out new groundbreaking products and services. We’ll try our best to make every of these new products a winner. We’ll continue to review, monitor and refresh our existing products and services. As customers are getting more sophisticated and demanding, we shall retain our alertness and discipline, and to maintain our highest level of service commitment to satisfy all our customers.

Our Promise

Our promise is to be responsible corporate citizen. We promise to act responsibly and sensibly in our trade, our industry and the economy in general. We promise to do our utmost to be a leader in innovation, in service quality, with timely delivery and in product reliability so as to benefit our customers, our partners and our self. We promise always to deliver uncompromising, top quality and cost effective solutions for our customers.

Our Corporate Vision

An integrated media company, Paddlestone Pte Ltd was formed on April 27, 2005 as a result of a management buy-out. The present management sees great long-term growth potential in its business model with a view to future IPO plan; makes an attractive offer to buy one hundred per cent of the company shares from existing shareholders. The friendly offer was accepted and the company continues to be managed by one of its original founder, Mr. Charles Yeo and function under the same group of employees and media agents. The company also conducts its business under the same environment and operates under the same set of procedures and standards.

Our vision for the future in “corporate branding” and “reputation marketing” is strongly entrenched on our mind. We see the future business environment flooded with very intelligent and demanding consumers targeted by many innovative and competitive sellers. The need for company to distinguish themselves and to provide reputable resume is the key to secure sizeable market share. We stand to gain from company planning and wanting to be unique in this marketplace.

Our Future

The future looks bright as companies’ worldwide are looking for every chance to intensify corporate awareness and create branding campaign to distinguish themselves from their competitor. The latest trend in accounting standard for allowing brand valuation to be included in a company balance sheet has open unprecedented opportunities for us. Suddenly, many companies realized this needs for branding to increase their company’s value and there is a rush to fills this needs. We intend to be right there providing our credible platform to serve this purposes.

Our indoor billboards posters are unique as well as proprietary. It is the only one of its kind in the world. We are industry and market leaders in these publications. There are still numerous yet untapped industries and markets for our “Industry Specific” indoor billboard posters. We intend to launch these posters rapidly and promptly to serve more industries and markets. We foresee many years of continuing success and market acceptance of our exceptional publications.

We are also constantly reviewing our products and add on new platforms and features periodically to take advantage of the growing trend in positive brand creation and enhancement. One area that we are constantly reviewing is the concept relating to the Corporate Poster Map (CPM). The CPM is another of our early creation. It is unique and an ideal corporate tourist and exposition visitor’s handout that incorporates the graphic of our regular industry poster. Hard data and information will be collected to reformat a new generation of CPM to promote corporate tourism. We envisage strong growth in this market and the CPM shall contribute substantially to our income.

We are constantly looking for new market and to provide innovation to fills its needs. Semiconductor industry indoor billboard were our pioneering platform. We have now introduced this successful indoor billboard medium to the Logistics, Infocomm, Automotive and Electronics industries. Soon companies from Oil & Gas, Aerospace, Biotech, and other major industries will benefit from its winning concept.

In addition the market in China offers great prospects for growth. We shall be looking for suitable partner, sales agent and capable individual to help introduce our product into the Chinese market. We will launch our product in stages and in the near future, we expect sales in China to make up a high percentage of our total revenues. At the same time we will also be looking out for opportunities in the newly liberalized Eastern European markets as well as to continue to maintain a strong presence in our existing territories.

Our trade magazine, Technology Digest will reinforce its focus on semiconductor business issues and topics relating to integrated circuit production. The magazine will continue to provide the semiconductor industry with timely and authoritative articles as well as news on state-of-the-art and cutting edge product innovation. The magazine will continue to go online making its articles readily available to all readers.

Technology Digest will also seek collaboration with other publications and trade associations to explore opportunities of mutual interest. Such ventures may include spin-off through other regional titles covering other languages such as the Chinese and Japanese language. With experienced editors and feature writers, we also will also look for opportunity in producing more trade show daily news.

We will embrace the latest technology to provide and maintain market leadership. We will continue to look for and strike alliances with strong technological partners. Our web portal with its unique features and information channels and branding principles are well placed to take advantage of the future dotcom revival. Our people are well trained to perform these tasks and to provide constant outstanding service to our existing and future customers.

Corporate History

In 1994, our corporate founders started the concept of the “Industry Specific” Indoor Billboard. This unique idea and its platform were developed to offer corporate branding and reputation marketing for companies in the technology sector. Its goal is to create positive corporate and product brand awareness. A publishing and graphic design company was formed in Singapore on January 25, 1995 to operate this mission.

Our earliest publications includes The Moving Planner; a consumer publication for car drivers, Technology Digest; a business magazine for the electronics and semiconductor markets, Excellence Singapore; a indoor poster for ISO certified companies in Singapore as well as Silicon Island; an industry poster for the Singapore semiconductor market. We also operate a graphic design production house to cater of brochure, flyer, catalog, newsletter, poster and desktop calendar design for industrial companies.

Over the next few years, other major publications were added. They are Automation Island in 1997, Silicon Taiwan in 1998, Silicon World and Silicon Japan in 1999, Silicon Europe and Silicon China in 2000, and Silicon Origin (USA) in 2004. During this time RCA Communications also publishes The Silicon Corporate Poster Map, and the rights to produce the Semicon Singapore and Semicon Taiwan show dailies, as well as Metal Asia trade show daily news.

Other notable achievement includes the production of desk calendars for national lottery company, Singapore Pools in 1996.  The production of 400,000 calendars worth nearly $700,000 was the largest of such contract in Singapore at that time. We handle the production from conceptualization to sourcing of printers, management of print and its logistics requirements. The production was completed within two months and the whole contract was successfully fulfilled in slightly over three months.

Our founders with its marketing and editorial team also assist and advice SEMI; a global non-profit semiconductor association to launch its inaugural magazine titled “Semiconductor Magazine” which was later re-named “Semiconductor Manufacturing” and also acts as its pioneering marketing agent for this publication in Asia (excluding Japan and Korea). We also assist SEMI to publish some of the show dailies at the Semicon Taiwan and Semicon Singapore trade exhibitions.

In the early years, RCA Communications headquartered in Singapore also operated three branch offices in Kuala Lumpur, Taipei and Hong Kong, and two sales offices in the USA and Hsinchu, Taiwan. With the growing trend in global outsourcing, the present mode of operation incorporates the appointment of international sales and media representatives. We also constantly outsource the design, production and printing to other companies worldwide.

Since inception our business has weathered through numerous pitfalls and economic cycles such as the Asian financial crisis in 1997, the Dotcom meltdown in the early 2000 and the SARS outbreak in 2003. Many of our clients were financially affected and we had to take calculated measures to endure these periods. There were budgets cut back from some clients which somewhat affected our sales. Other major events that had indirectly impact our business include the World Trade Center and Bali bombing, as well as other adverse regional events. With experiences built up during these crises, we are well prepared for future adversities.

Corporate Milestones

1994 – Published Poster for ISO Certified Companies

1995 – Launched company website Asiaprime.com

1996 – Published The Moving Planner

1997 – Begin to publish Technology Digest and Silicon Island Poster

1998 – Published Automated Island Poster

           Begin to Publish Silicon Taiwan Poster

1999 – Begin to publish the Silicon World and Silicon Japan Posters

           Published Semicon Taiwan and Semicon Singapore Trade show Dailies

2000 – Start to Publish both the Silicon Island and Silicon Taiwan Corporate Poster Maps

            Created website www.Silicon21.com

2001 – Begin to Publish Silicon Europe Poster

2002 – Begin to Publish Silicon China Poster

2003 – Begin to Published Silicon Origin (USA) Poster

2005 – Begin to Publish the Logistics Singapore Poster

           Begin to Publish the Electronics Singapore Poster

2006 – Begin to publish the InfoTech Singapore Poster

           Begin to publish The Automotive Posters series

           Launch the web portal www.techposter.com  and its related services

           Launching Asia Pacific Maritime Poster

           Launching Logistics posters for China and Malaysia

           Launching Electronics Industry Posters for China and other regions in

           Launching the Silicon Process Learning Card and the Silicon Process Poster